And, how do we generate that trust that is so necessary to achieve the objectives of the company? Just as the relevance of communication has to be part of any message Vlone want to get across to our audience, trust has to be built at each point of contact, from beginning to end. The sum of many few causes trust to be generated; it is not a matter of a single factor.
Five Factors that Help Build Trust
If we go down to the tactical level, the list of factors that help build trust would be too long and would end up not adding value. Instead, I am going to group the factors into concepts that seem recommendable to me.
Although it should actually be the last factor, as it summarizes all the attributes that the company wants to convey, its importance is such that it should come first.
The branding and the brand positioning that sustains it mean that, in addition to having a clear idea about the company, we have a better image.
A good brand strategy adds that extra to the motivation of the audience to buy our products, it is what makes them not …